Digital Marketing
It is a two-way communication marketing method. It includes PPC(Pay-per-click), Social Media Marketing, Search Engine Marketing, Search Engine Optimization, Video Marketing, etc. Digital Marketing is also known as Internet Marketing and Online Marketing.
In today’s world, every business owner needs to have an official website of his company. Having a website will not only help you be a certified professional, but it also helps you in increasing sales in the market.
To read more about the importance of a business website, Click here.
Wonder what does digital marketing mean? Well, many among you might be very new to this term, while some of you must have become experts by now.
Terminology
We use the term digital marketing for the type of marketing, which uses a digital medium for the selling of products or services. It can be the use of digital technology such as the internet, mobile phones, or digital advertisement. With the advancement in technology, a variety of digital marketing methods are becoming common these days.
SEO and SMM are a few names, among others, which have made a special place of their own. SEO is a process wherein you can optimize your website to a higher place in the search engine.
What are the uses of Digital Marketing?
- Brand Awareness
- Lead Generation
- Sale
- Customer Relationship Management – CRM
It has a lot of applications in this digital era. Let’s under them one by one.
Brand Awareness
Every established brand in India is presently on Social Media to raise their brand awareness, Why? It is because social media holds an excellent user base and India has the second-highest number of Internet users after China.
The situation is transparent.
romote the brands on Digital media or simply lose the opportunity to reach maximum people, and build your brand awareness.
Digital Marketing proffers you the ability to segment your audience based on their interest, language, and many demographic factors.
Lead Generation
Lead generation is one of the commonly used features of Digital Marketing. Businesses around the glode run lead generation campaigns to achieve the quality leads and advancing them to the conversion window.
But How?
A Digital Marketer combines the campaign with the Call-to-Action button. Meanwhile, It can be anything from “Call Us” to “Submit Form” or any kind of offer like “Redeem your Offer”. Similarly, we provide a platform to
Sale
Online selling is now a casual thing to discuss.
A promoted website drives more sales than those who never practice internet promotions. Having a website also allow you to accept payment using online banking services like UPI, Debit/Credit Card, Wallet services, etc.
The advertiser also offers a discount while their campaigns. Subsequently, they float their message over the platforms of Digital Marketing to the maximum audience.
Customer Relationship Management – CRM
Likewise, from allowing the brands to market their products and services, it makes customers feel valuable. It allows for online customer support through 24/7 services. Since people have been highly active on social media. As a result,allows them to give their genuine feedback to the brands, which in turn benefits other customers as well.
It has become convenient for marketers to advertise their products and services on platforms like YouTube, Instagram and Facebook. They can reach a large number of customers and likewise, customers too find it authentic to contact such brands. Businessmen can now have direct contact with the users by which they can manage the feedback aptly.
What are the limitations?
Despite being one of the best modes of business. D
Mainly, there is only one downside of Digital Marketing.
It is High Competition as this approach is attracting potential customers more effectively than ever. It has increased competition in the market.
With the emergence of an innumerable variety of brands, customers have become impatient. They will not wait for your service as they have multiple options.
If they search for one product online. They will end up getting a list of hundreds of thousands of similar products.
How to avoid it?
It is phenomenal to have a disadvantage to something which offers a lot of advantages. So, you should not bother yourself much about the limitations. F
How to use Digital Marketing for your business?
#1 Start with Social Media
Create an account on the well known social media platforms. Some of the well known social media platforms are Facebook, Twitter, Instagram, and LinkedIn as per the essence of your business.
These platforms also enable you to promote your business using paid advertising. Promoting your businesses on these platforms is termed as Social Media Marketing.
#2 Develop a Website
A website accommodates you to build your online presence around it. Create a systematical process starting from awareness of your brand to the successful delivery of your product/services.
Measure the interaction and patterns of your audience activity. These analytics serve you in planning and executing your campaigns.
You may use Google Analytics and Search Engine Console tools to measure your website performance. Do you need any assistance in building your website?
We can help you. Click here to get your custom quotation.
#3 Create your first Digital Marketing campaign
Data, skills, and tools to build your first Digital Marketing campaign
- Demographic data of your Audience.
- Understanding of the platform to be used.
- Content (Images, Videos, and Textual)
- The objective of the campaign.
- Landing Pages (if needed).
- Measurement tool to track your campaign.
10 Steps to create your first digital marketing campaign.
These are the steps you can follow to create your campaign without any deviation.
- Determining the objective
- Identifying the audience
- Selecting the platform
- Creating alternative plans for your campaigns
- Choosing the Plan
- Creation of the content
- Executing the Planning
- Tracking the performance
- Measurement of the campaign
- Reporting the Results
Identifying the objective
The first step is to identify your objective of the campaign. It could be lead generation, brand awareness, get more traffic or any goal that you wish to accomplish.
Identifying the audience
Identifying the audience is crucial Therefore, You must learn knowledge of your audience demography. For example, their Interest, Age Group, Culture, etc.
Identifying the platform
Identify the right platform for your campaign to accomplish your objective, For example, Some of them are Google Search and Display Ads, Facebook Promotions, Instagram Promotions, YouTube In-Stream Ads.
Create alternative plans for your campaigns
Create alternative approaches for the campaign and test them on virtual grounds. Analyze them and formulate two or more alternative layouts.
Choosing the Plan
Choose the best plan as per your budget and duration. Also, put relevant factors into account while choosing the campaign.
Creation of the content
Above all, this is the most creative part of your campaign. Therefore, you will create content for your campaign and the intensity of the message/
Executing the Planning
After you have done with the planning and creating. It time to hit the ground zero. Start creating campaign on your desired platform.
Subsquently, You will
Tracking the performance
The campaign has started, Meanwhile it’s time to track it and control any deviations that may have been occurring.
Measurement of the campaign
Promotional platforms also
Reporting the Results
Certainly, Reporting is the final step of the Digital Marketing campaign, the reports are formulated such that the data could be used in the next campaign.
In addition, The reports
To sum up, Digital Marketing is the most engaging approach in the marketing industry, till now. It has its benefits and limitations with it.
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| Digital Intelligence and Growth Partner is a leading advertising & marketing agency based in Dehradun. We promise to increase your ROI as our experts are practicing the latest technics in Search Engine Optimisation, Social Media Marketing, Integration of Digital and Traditional Marketing, Website Development, Videography, Graphic Designing, Google Adwords and many more platforms that you can choose. |
